A Study of Consumer Purchasing Decision Challenges Versus Shopping Mall’s Strategies

Abstract

This paper is an attempt to evaluate the long and short term shopping malls strategies and their effects on consumer purchasing decision. This study is based on a field survey in Pune city. It tries to evaluate the outcomes of shopping malls strategies based on consumer opinion. It also tries to evaluate the effects of pricing policy, staff abilities, design structure of malls and promotional policies on consumer purchasing decision.