An Empirical Study On Impact of Recommendation By Kith On Purchase Behavior Of Green Milk Products In Ahmednagar District
Keywords:
Green Marketing, Customers, Friends, Relatives, Purchase Behavior, Green Milk Products etc.Abstract
Global Warming had been in news since last decade. Scientists are working vigorously to reduce the effect of global warming. Consumers are also aware of the ecological and environmental problems created by various organizations. They demand products and services that not only safe for them but also environmentally safe. Thus there is a need for Green Marketing Practices. Dairy products come under essential commodity and related to health. In Maharashtra due to economic growth and disposable income resulted in milk consumption and production of milk. This paper examines green marketing practices adopted by dairy industries located in Ahmednagar District of Maharashtra. The objective of this paper is to investigate green marketing practices and its impact on dairy Industry. Paper is descriptive in nature and empirical data is analyzed to statistically to generalize findings.Downloads
References
Kothari C.R. -„Research Methodology Methods and Techniques‟, 2nd Edition(2006), New Age International Publishers.
Philip Kotler -„Marketing Management‟ 13th edition, (2009), Pearson Prentice Hall Journals and Research Papers
Michael Jay Polonsky & Philip J. Rosenberger - Re-evaluating Green Marketing: A Strategic Approach, Business Horizons, September-October - 2001
International Journal of Management and Commerce Innovations, (ISSN: 2348 - 7585) Vol.-2, Issue 1, P.P. – ( 61-70), Month: April 2014 – Sept. – 2014
IRACST - International Journal of Commerce, Business and Management (ICBM) (ISSN No: 2319 - 2828), Vol. – 03, N0. – 5, Sept. – 2014, (Green Marketing: Necessity as well as opportunities for Industries in the Current Era).
Sudhalakshmi K. & Dr Chinnadorai K.M. - “Green marketing strategies for sustainable business growth†(International Journal of Management, IT and Engineering), pages:(297-302), Volume: 4, Issue: 6, Year: 2014Online ISSN: 2249-0558.
Amit Kumar Sahu & Laxmi – “A Study of Green Marketing†TRANS Asian Journal of Marketing & Management, Vol. 3, Issue. 2,February 2014, ISSN: 2279-0667
Manashi Medhi – “A Study on the Green Marketing Practices adopted by various companies in India†International Journal of Marketing and Human Resource Management (IJMHRM)Pages – (83-88)Volume 6, Issue 3, Sep-Dec(2015)ISSN 0976–6421andISSN Online:0976–643X
Zuhairah Hasan and Prof. Noor Azman Ali -(The impact of green marketing strategy on the firm‟s performance in Malaysia)- Global Conference on Business & Social Science -2014, GCBSS-2014, 15th &16th December, Kuala Lumpur
WEBSITES
EBSCO & J-GATE Database
Shodhganga.inflibnet.ac.in
Shodhgangotri.inflibnet.ac.in
En.wikipedia.org
