Contribution of Social Innovation In Sustainable Development of Digital Start-Ups By Women Entrepreneurs in India.

Abstract

Digital startups play a very important role in developing national economies. These firms have an innovation locus for the entire society. In India, a number of women entrepreneurs are entering the world of digital startups and emerging as smart and dynamic entrepreneurs. In this paper, the association between social innovation and the sustainable development of digital start-ups is studied by the researcher. Researchers also try to understand how digital start-ups stimulate sustainability. By applying a social perspective, the role of women entrepreneurs in digital start-ups will be studied through content analysis. The digital startups pay attention to sustainability and social innovation in different ways. The three pillars of sustainability are social, economic, and environmental. Related to social innovation in digital start-ups by women entrepreneurs, and those could be managed in better ways.