Analyzing Trends and Opportunities in Online Banking Sector

Abstract

The e-banking services are the most important services in the banking sector of the Indian Economy. It is useful for both the banks and their customers. The reserve bank of India is making all the necessary Steps in order to develop these services in the banking sector.

The report contains the brief description of the E-banking products & facilities of Kotak bank in general. It includes Kotak Mahindra Bank profile and SWOT analysis. A survey was conducted to gather primary data to study on E-Banking facility, the factors that influence customers before they using e-banking facilities and thus the study contains the customer's perception and analyses the relation between the customer's and bank.

In the first part of our report its include research methodology, the banking sector in India and about Kotak Mahindra Bank, in second part its about e-banking and swot analysis of banking, "-banking facilities of Kotak Mahindra Bank and data analysis and its interpretation. The report consists to the e-banking, its products, various precautions to be considered for using ebanking.

The report focuses on the facility of the e- banking services. This helped us to define the objective of the research, It also consist of the problem definition and the research methodology to be carrying out for the research With Aspect to Limited Uses of online Products.