A Study on Navigating Green Tomorrow; Marketing of E-Vehicle in Pune City
Keywords:
Green Marketing, Social Media, Social Change, & Convenient Vehicle.Abstract
The present study emphasizes on promotion of E- Vehicle, will be effective for the social benefit to sustain eco-friendly safe environment. This research focuses on the practice of green marketing, particularly in the promotion of electric vehicles. A study emphasizes need for effective green marketing to study renewable and continued dependence on petroleum. It's the low diffusion, the government's efforts to establish policies and provide subsidies. The present's research indicating that consumer awareness is required for acceptance of EVs vehicle. The significance of green marketing in offering sustainable options to customer implement green marketing. The study aims to evaluate the effectiveness of green marketing for social goods and analyze the EV market. The systematic approach intends to provide strategy for marketers to use green marketing to encourage customer.
Downloads
References
American Marketing Association, Journal of Public Policy and Marketing, Journal of International Marketing, and Marketing News.
Polonsky, M.J. (1994) “An Introduction to Green Marketing”, Electronic Green Journal, volume1, p.2-3.
Kothari, C.R “Research Methodology Methods and Techniques” second revised edition, new age international (p) limited, publishers, New Delhi.
https://techhq.com/2022/04/why-e-bikes-are-fast-becoming-the-green-transport-ofchoice/
https://www.innoservdigital.com/how-to-effectively-use-social-media-to-promoteelectricvehicles/
Pretty Bhalla (2018), A Study of Consumer Perception and Purchase Intention of Electric Vehicles. European Journal of Scientific Research, p.362-368.
Pritam Gujrrathi et al (2017), “Electric Vehicle in India: Market Analysis with consumer perspective, Policies and Issues”, Journal of Green Engineering, River publication, Vol.8I, pp.17-36.
Garima Hooda et al (2021), “Green Marketing in India: Challenges and Opportunities”, Anvesak –UGC Care listed Journal, ISSN:0378-4566, Vol-51, No.2July-December, Pp.398-401.
P. Anita, et al (2020) “Green Marketing: Benefits and Challenges”, European Journal of Molecular & Clinical Medicine, ISSN 2515-8260, Volume 7, Issue 11, 2020.
Ram Kolhe et al (2022), “Electric Buses in Public Transport: Perception of The Green Marketing Approach in Pune”, Shodhsanhita UGC care listed Journal, ISSN: 2277-7067, Vol. No.IX, Issue- I (XI) January – June 2022, pp.92-99.
