Innovative Digital Technology Changing the paradigm of Indian Film Industry :An Analysis
Keywords:
Digital TechnologyMonetization Model, Derailing Cinema, Covid 19Abstract
Since long , factors of production was usually understood in economics as land, labour and capital. But the rapid pace of technological development during globalization has changed the discussion on factors of production. Now Technology is integrated in each and every sphere of human life and has become an important factors of production.
Development of technology of internet not only changed the world but also become an important means or
process dominating all factors of production. Entertainment in the form of films make dull human life livable
where internet technology is continuously affecting the entertainment industry and changing its paradigm
also.
India is also not an exception .Here films are the most important entertainment industry since its inception. The diverse culture ,language ,music etc of India has brought an extraordinary position to Indian Cinema in the world . Time to time cinema technology changes and it is accepted to bring new life to cinema industry. Presently Internet technology has changed the traditional format of production, distribution and exhibition of cinema in the world including India.
After advent of internet, audiences are using numerous different technologies to view films, documentaries and web series on their smart phone devices. Emergence of streaming companies like Netflix, Amazon Prime, Disney Hotstar, Sonyliv and many more are providing movies and other video content through internet. It is posing a big challenge to the Movie theater industry.
Although the internet has the ability to improve efficiency and decrease costs as well. It possess the ability and options for the consumers that can put challenge to other medium. OTT platforms has become one of the film theatre industry's disruptive innovations.Over the past few years ,owing to multiple effects ,there is sharp rise in internet consumption which is giving media and entertainment a significant push. The fundamentals of the movie theatre industry are being redefined.
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