E-learning Promotion Tactics in Leading Management Institutes: A Case Study of Selected Private Educational Institutes in Maharashtra
Keywords:
e-learning; e-classroom; Google classroom; Google meet; online teaching; e- marketing; e –business marketing.Abstract
This research paper aims to study the E-learning process among students familiar with web-based technology and find solutions to improve the traditional education system, with a particular focus on private management institutes. Elearning has become an integral part of educational institutions worldwide including schools, colleges, government universities and especially private management education institutes. This shift from traditional offline classes to elearning brings challenges and opportunities. E-learning offers effective methods to assess the acceptance of elearning among students. The findings of this study highlight the positive impact of e-learning offerings on students and emphasize its role in maintaining the bond between students and their decision to pursue management education in selected cities of Maharashtra.
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