Innovative Business Practices for Inclusive Growth and Sustainable Development in India Case Study on "Piramal Swasthya" a Connected Health CSR

Abstract

This Paper reviews trends of innovative business practices operating in environmentally, socially and economically sustainable manner balancing the interest of various stakeholders including a bottom of pyramid population. Innovative business practices today are necessities as they add value to the organizations as well as to the nation. There is a need for unique and practical business practice model that connects dots between key issues in healthcare sector.

Industries are encouraged to move towards sustainable and inclusive business practices hence companies at all level are struggling to innovate and implement business practices that are unique, economically sustaining and reach deep down to every part of a population. The Special focus being the Business responsibility or corporate social responsibility (CSR) in healthcare technology domain Piramal Swasthya's Telemedicine services was selected and studied in detail. Piramal Swasthya is a registered non-profit organization which is a part of Piramal Foundation. It is a unique model that is built on the backbone of telecommunication. Piramal swasthya initiative and its solutions address key issues by truly democratizing healthcare with a unique business model having technology as a backbone to cut cost without compromising on quality and scale its solutions throughout India and beyond.