Innovative Marketing Practices in Tourism - A Case Study of Destination Marketing of Dubai

Authors

  • Shubhada S. Marathe Institute of Management and Career Courses IMCC, Pune 05

Abstract

No Abstract.

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References

Gunn C. A. 1994, Tourism Planning 3rd edition, London Taylor and Francis.

Metelka C. J. The Dictionary of Hospitality, travel and Tourism 3rd edition Albany Delmar Publishers.

J Christopher Holloway 2004 Marketing for Tourism 4rth edition Edinburg Gate England Pearson Education Ltd. Edinburg

Chris Cooper and J Michael Hall 2005 Contemporary Tourism –An International Approach. Butterworth Heinemann

Richard W. Butler 2006 The Tourism Area Life Cycle Conceptual and Theoretical Issues: v. 2

www.dubaigov.ae

www.dubaitourism.ae

Damanpour, F., (1991), “Organizational innovation: A meta-analysis of effects of determinants and moderatorsâ€, Academy of Management Journal, 34, 555-90.

Fritz W (1989). Determinants of product innovation activities. European Journal of Marketing, 23(10): 32

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Published

2015-09-01

How to Cite

Marathe, S. S. (2015). Innovative Marketing Practices in Tourism - A Case Study of Destination Marketing of Dubai. PARIDNYA- The MIBM Research Journal, 3(1), 55–63. Retrieved from https://paridnya.informaticsglobal.ai/index.php/PARIDNYA/article/view/99435

Issue

Volume 3, Issue 1, September 2015

Section

Research Paper