Study of Case Studies Based on Innovative Marketing Methods Followed by Companies and Retailers Globally

Abstract

Innovative marketing is a process where a product is marketed and communicated to the target group by the help of ideas and processes which were not used earlier. Innovative marketing and marketing innovation terms are used synonymously. Ineffectiveness of the present marketing strategy and marketing mix of the company, urge for creativity and innovation evenif "All is well" lead to generation of innovative marketing methods. Innovative marketing is adapted by companies and retail firms all over the world. It has been observed that companies and retailers have innovated interesting methods of marketing which have helped the company to attract new customers, create brand awareness, promote brand and in many more ways. Technology has played an important role in implementing innovative marketing methods in the target market. Innovative marketing has been proved to be a success formula for many companies globally.