ATHAVALE, Shubhada. Study of Case Studies Based on Innovative Marketing Methods Followed by Companies and Retailers Globally. PARIDNYA- The MIBM Research Journal, [S. l.], v. 3, n. 1, p. 73–85, 2015. Disponível em: https://paridnya.informaticsglobal.ai/index.php/PARIDNYA/article/view/99453. Acesso em: 12 oct. 2026.