DAHIVALE, Rohan P. “AI-Driven Marketing Strategies and Their Impact on Consumer Purchase Behavior”. PARIDNYA- The MIBM Research Journal, [S. l.], v. 10, n. 1, p. 38–41, 2025. Disponível em: https://paridnya.informaticsglobal.ai/index.php/PARIDNYA/article/view/173215. Acesso em: 12 oct. 2026.