Palav, M. R. and Jagtap, S. D. (2020) “Research In Marketing Audit A Systematic Literature Review”, PARIDNYA- The MIBM Research Journal, 7(1), pp. 1–25. Available at: https://paridnya.informaticsglobal.ai/index.php/PARIDNYA/article/view/155171 (Accessed: 12 October 2026).