Gupta, Alamuri Megha, and Satish Rupraoji Billewar. “Rural Consumers of E-Retailing in India”. PARIDNYA- The MIBM Research Journal, vol. 3, no. 1, Sept. 2015, pp. 11-16, https://paridnya.informaticsglobal.ai/index.php/PARIDNYA/article/view/99428.